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Citation Observatory · Issue 1

Which sites AI answer engines cite about search and AI visibility.

Umbodi asks five AI answer engines questions about search and AI-answer visibility every day and records which sites each answer cites. This page counts every check we ran on our own site. The raw data is published with it.

One site’s checks, in English, over a few weeks. Read it as a sample, not a census: the method, and every question left out, are below.

213 checks · 64 questions · 5 engines · 577 sites cited · 2026-08-23 – 2026-10-10

Most cited

The sites cited most often.

Counted by answers, not links: an answer that cites a site five times counts once.

Share is of the answers that returned sources: 210.

#Site (host)Answers citing itShareEngines citing it
1seo.com3517%4 / 5
2reddit.com3517%3 / 5
3linkedin.com3014%2 / 5
4searchengineland.com2914%5 / 5
5marketermilk.com2612%3 / 5
6ahrefs.com2411%4 / 5
7youtube.com2010%2 / 5
8quora.com199%3 / 5
9zapier.com199%3 / 5
10developers.google.com189%3 / 5
11backlinko.com178%4 / 5
12onelittleweb.com178%3 / 5
13searchatlas.com178%2 / 5
14github.com157%5 / 5
15semrush.com157%4 / 5
16blog.hubspot.com157%2 / 5
17nightwatch.io157%2 / 5
18distribb.io136%4 / 5
19wpseoai.com136%3 / 5
20webfx.com126%2 / 5
By engine

Each engine’s five most-cited sites.

The engines were not asked equally often, so compare what each one cites, not how much.

Perplexity

98 checks · 98 with sources

  1. seo.com — 26
  2. marketermilk.com — 21
  3. searchengineland.com — 17
  4. reddit.com — 15
  5. searchatlas.com — 15

Anthropic web search

35 checks · 35 with sources

  1. wpseoai.com — 8
  2. onelittleweb.com — 6
  3. distribb.io — 5
  4. neilpatel.com — 5
  5. quora.com — 5

OpenAI web search

27 checks · 27 with sources

  1. developers.google.com — 10
  2. ahrefs.com — 7
  3. searchengineland.com — 5
  4. arxiv.org — 4
  5. backlinko.com — 4

Gemini

10 checks · 10 with sources

  1. reddit.com — 6
  2. youtube.com — 3
  3. ahrefs.com — 2
  4. github.com — 2
  5. medium.com — 2

Google AI Overview

43 checks · 40 with sources

  1. linkedin.com — 21
  2. youtube.com — 17
  3. reddit.com — 14
  4. quora.com — 12
  5. instagram.com — 4
Our own result

Where umbodi.ai stands.

Counted the same way as everyone else. Questions that name Umbodi are kept out of the ranking above, because we are their subject; they are listed here with their result.

umbodi.ai · cited in these answers: 0 / 213 · cited when the question names Umbodi: 0 / 5

Method

How this was counted.

A check is one engine’s answer to one question. The questions are Google’s “People also ask” questions for the keywords we track, plus the questions our own pages answer. Every check is in the raw data; none was removed for its result.

The engines are queried through their APIs with web search: Perplexity, Anthropic web search, OpenAI web search, Gemini, and Google’s AI Overview read through a search-results provider. These are not the consumer apps, and what they cite can differ.

A site is a host: the address with the scheme, “www.” and the path removed. So docs.github.com and github.com count separately. The share is of answers that returned at least one source.

A question is counted only if it contains one of these terms. Every question the rule left out is listed below.

seo · search · ai · chatgpt · keyword · keywords · citation · citations · agent · agents · rank · ranking · rankings · google · aio · geo

Questions counted (64)
  • Can a beginner do SEO?
  • Can an AI agent run SEO without a human approving each change?
  • Can ChatGPT do an SEO audit?
  • Can ChatGPT do SEO?
  • Can ChatGPT help with SEO?
  • Can I do SEO by myself?
  • Can I use AI to help with citations?
  • Can I use ChatGPT for keyword research?
  • Can SEO be automated?
  • Can you automate SEO?
  • Can you do SEO with AI?
  • Does GitHub have an agent?
  • Does Google still use RankBrain?
  • How can I check my AI ranking?
  • How do I automate SEO fixes in my repository?
  • How do I start SEO for beginners?
  • How do you know if your SEO agency is bad?
  • How long does it take for SEO changes to update?
  • How much does AI SEO cost?
  • How much does an SEO agency typically cost?
  • How much does auto SEO cost?
  • How to automate keyword research?
  • How to improve AI citations?
  • How to use GitHub for SEO?
  • How to Win the Generative Search Battle?
  • Is an SEO agency worth it?
  • Is SEO being phased out?
  • Is SEO being replaced?
  • Is SEO dead now with AI?
  • Is SEO dead or evolving in 2026?
  • Is SEO outdated now?
  • Is SEO replaced by AI?
  • Is SEO still relevant in 2026?
  • Is SEO still worth it in 2026?
  • Is there an SEO tool that commits changes to my site?
  • What are AI agents in SEO?
  • What are four types of SEO?
  • What are some budget-friendly SEO tools?
  • What are some good alternatives to SEO?
  • What are some good open source SEO audit tools?
  • What are the 5 best SEO tools?
  • What are the big 4 AI agents?
  • What are the four main types of keywords?
  • What are the top 3 SEO ranking factors?
  • What are the top 5 SEO tools?
  • What is a SEO agent?
  • What is aio vs SEO?
  • What is an AI SEO agent?
  • What is an autonomous SEO agent?
  • What is automatic SEO?
  • What is the 30% rule for AI?
  • What is the 80/20 rule in SEO?
  • What is the best automated SEO software?
  • What is the best automated SEO tool?
  • What is the best platform for SEO?
  • What is the best SEO tool for agencies?
  • What is the most affordable SEO tool?
  • What SEO tool opens pull requests?
  • What's replacing SEO?
  • Which AI agent is best for SEO?
  • Which AI is best for answering?
  • Which AI is best for keyword research?
  • Which SEO agent works with GitHub?
  • Will SEO be replaced by AI?

Left out as off-topic

51 checks · 16 questions

What this is not: a ranking of quality, a measure of traffic, or a statement about any company named here. It records which sources these engines returned, for these questions, on these dates.

Raw data

Count it yourself.

Every check is in observatory.json: the question, the engine, when it was asked, whether umbodi.ai was cited, and the source URLs the engine returned. The answer text is not included. Every figure on this page is computed from that file. The data is licensed CC BY 4.0: reuse it freely, crediting the Umbodi Citation Observatory.

Straight answers

Questions about the observatory.

What is the Umbodi Citation Observatory?

A count of which sites five AI answer engines cite when asked about search and AI-answer visibility, taken from every citation check Umbodi ran on its own site, with the raw data published alongside it.

Where does the observatory’s data come from?

From Umbodi’s own citation checks on umbodi.ai: Google’s “People also ask” questions for the keywords it tracks, plus the questions its pages answer, asked of Perplexity, Anthropic web search, OpenAI web search, Gemini and Google’s AI Overview. No customer data is used.

Why are some questions left out?

Questions that name Umbodi are reported separately, because Umbodi is their subject. Questions that contain none of the listed topic terms are left out as off-topic, and every one of them is listed on this page.

Start here

See who answer engines cite for your questions.

Umbodi runs the same checks for your site, every day, and shows which sources were cited instead of you.

Umbodi acts on your mandate — an autonomous agent for search and AI-answer visibility. It finds the work, ships the work, and measures what happened.
Umbodi™ is a trademark of I-Novanet Software Ltd. Application accepted in Mauritius (MU/M/2026/44210).